Nick GassmanTwo dimensions of customer research methods for the uninitiatedAre you confused?Jul 2, 2021Jul 2, 2021
Nick GassmanFour actions to improve digital CX and be ready for the new normalWhat are brands thinking?Jan 17, 2021Jan 17, 2021
Nick GassmaninUX CollectiveHow to convert skeptical UX stakeholders into alliesI have often been asked how I go about persuading sceptical stakeholders (which I’ll abbreviate to SSH) that UX practices including…Oct 10, 20191Oct 10, 20191
Nick GassmaninUX CollectiveBasic usability issues still plague usersPhoto by jcomp — www.freepik.comJun 25, 2019Jun 25, 2019
Nick GassmaninUX CollectiveIt’s not the analysis, it’s asking the right question that counts.There are many people who can ask questions and get answers by analysing a set of numbers or by interviewing the users of a product. There…Apr 26, 2019Apr 26, 2019
Nick GassmaninUX CollectiveMinimise errors in a selectable list by placing similar choices togetherWhen paying by card for an online purchase some sites recognise the type of card from the number. Others ask you what type of card you are…Jan 30, 2019Jan 30, 2019
Nick GassmanThe pros and cons of structured job interviews and competency-based questionsI’ve recruited a lot of people — mostly but not exclusively UX/UI designers and researchers. Over time, unsurprisingly, I’ve evolved my…Sep 27, 2018Sep 27, 2018
Nick GassmaninUX CollectiveEight fundamental principles to underpin UX/UI designWhen critiquing or explaining a design it can be useful to reference principles — they provide a North Star that you can fall back on when…Aug 31, 2018Aug 31, 2018
Nick GassmaninUX CollectiveThe tyranny of design: why you need to focus on outcomes rather than outputsSome years ago at British Airways there was a project to design an interface for a new in-flight entertainment system. My then-colleague…Aug 10, 2018Aug 10, 2018