Nick Gassman – Medium

Nick Gassman

Nick Gassman
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Bootcamp

Top tips for usability research interviews

Nick Gassman — April 2024

Apr 4

Top tips for usability research interviews

Apr 4

Nick Gassman

Two dimensions of customer research methods for the uninitiated

Are you confused?

Jul 2, 2021

Two dimensions of customer research methods for the uninitiated

Jul 2, 2021

Nick Gassman

Four actions to improve digital CX and be ready for the new normal

What are brands thinking?

Jan 17, 2021

Four actions to improve digital CX and be ready for the new normal

Jan 17, 2021

Nick Gassman
in
UX Collective

How to convert skeptical UX stakeholders into allies

I have often been asked how I go about persuading sceptical stakeholders (which I’ll abbreviate to SSH) that UX practices including…

Oct 10, 2019

How to convert skeptical UX stakeholders into allies

Oct 10, 2019

Nick Gassman
in
UX Collective

Basic usability issues still plague users

Photo by jcomp — www.freepik.com

Jun 25, 2019

Basic usability issues still plague users

Jun 25, 2019

Nick Gassman
in
UX Collective

It’s not the analysis, it’s asking the right question that counts.

There are many people who can ask questions and get answers by analysing a set of numbers or by interviewing the users of a product. There…

Apr 26, 2019

It’s not the analysis, it’s asking the right question that counts.

Apr 26, 2019

Nick Gassman
in
UX Collective

Minimise errors in a selectable list by placing similar choices together

When paying by card for an online purchase some sites recognise the type of card from the number. Others ask you what type of card you are…

Jan 30, 2019

Minimise errors in a selectable list by placing similar choices together

Jan 30, 2019

Nick Gassman

The pros and cons of structured job interviews and competency-based questions

I’ve recruited a lot of people — mostly but not exclusively UX/UI designers and researchers. Over time, unsurprisingly, I’ve evolved my…

Sep 27, 2018

The pros and cons of structured job interviews and competency-based questions

Sep 27, 2018

Nick Gassman
in
UX Collective

Eight fundamental principles to underpin UX/UI design

When critiquing or explaining a design it can be useful to reference principles — they provide a North Star that you can fall back on when…

Aug 31, 2018

Eight fundamental principles to underpin UX/UI design

Aug 31, 2018

Nick Gassman
in
UX Collective

The tyranny of design: why you need to focus on outcomes rather than outputs

Some years ago at British Airways there was a project to design an interface for a new in-flight entertainment system. My then-colleague…

Aug 10, 2018

The tyranny of design: why you need to focus on outcomes rather than outputs

Aug 10, 2018

Nick Gassman

Nick Gassman

Senior Research, Design and Tech Manager at Daydot, a small UK agency that helps clients optimise their website through research and A/B testing.

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