Are you confused?

A lot of words get bandied about when talking of “finding out” what customers do and want. Generally this “finding out” comes under the heading of “insights” and there are a multitude of methods for getting insights. I suspect that there are many people who aren’t at all clear about these different methods even if they use the outputs in their jobs. …

Nick Gassman

Senior Research, Design and Tech Manager at Daydot, a DxO agency.

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