Nick GassmaninBootcampTop tips for usability research interviewsNick Gassman — April 20247 min read·Apr 4, 2024----
Nick GassmanTwo dimensions of customer research methods for the uninitiatedAre you confused?5 min read·Jul 2, 2021----
Nick GassmanFour actions to improve digital CX and be ready for the new normalWhat are brands thinking?8 min read·Jan 17, 2021----
Nick GassmaninUX CollectiveHow to convert skeptical UX stakeholders into alliesI have often been asked how I go about persuading sceptical stakeholders (which I’ll abbreviate to SSH) that UX practices including…4 min read·Oct 10, 2019--1--1
Nick GassmaninUX CollectiveBasic usability issues still plague usersPhoto by jcomp — www.freepik.com8 min read·Jun 25, 2019----
Nick GassmaninUX CollectiveIt’s not the analysis, it’s asking the right question that counts.There are many people who can ask questions and get answers by analysing a set of numbers or by interviewing the users of a product. There…5 min read·Apr 26, 2019----
Nick GassmaninUX CollectiveMinimise errors in a selectable list by placing similar choices togetherWhen paying by card for an online purchase some sites recognise the type of card from the number. Others ask you what type of card you are…2 min read·Jan 30, 2019----
Nick GassmanThe pros and cons of structured job interviews and competency-based questionsI’ve recruited a lot of people — mostly but not exclusively UX/UI designers and researchers. Over time, unsurprisingly, I’ve evolved my…5 min read·Sep 27, 2018----
Nick GassmaninUX CollectiveEight fundamental principles to underpin UX/UI designWhen critiquing or explaining a design it can be useful to reference principles — they provide a North Star that you can fall back on when…8 min read·Aug 31, 2018----
Nick GassmaninUX CollectiveThe tyranny of design: why you need to focus on outcomes rather than outputsSome years ago at British Airways there was a project to design an interface for a new in-flight entertainment system. My then-colleague…6 min read·Aug 10, 2018----