Nick Gassman
1 min readOct 7, 2018

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I would only pre-select if it were significantly the most common response, and was something that wouldn’t cause problems if the user missed it, and didn’t change it.

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Nick Gassman
Nick Gassman

Written by Nick Gassman

Senior Research, Design and Tech Manager at Daydot, a small UK agency that helps clients optimise their website through research and A/B testing.

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